Choosing The Right Branding Company for Your Branded Corporate Wear

When it comes to establishing a distinct and professional corporate identity, the role of a trusted branding company cannot be overstated. Selecting the right partner for your branded clothing needs ensures that your team not only looks the part but also embodies the essence of your brand’s values and mission. Boss Branding is a reputable branding company in Cape Town that will offer tailored solutions that enhance your brand’s visibility, foster a sense of unity among your staff, and make a lasting impression on both current and potential clients.

Choosing the right branded clothing for your team is more important than you may think. When your team is dressed in branded clothing it provides a professional and organised business identity that instils confidence in your service or product. As if this is not enough of a reason, there are other, more involved reasons too and they are:

  • Increases brand awareness
  • Staff look and feel professional and at ease
  • Improves productivity and team morale
branding company cape town

Benefits of Using a Branding Company for Branded Corporate Wear

Increases Brand Awareness

In this day and age, the market is crowded with businesses that are doing their best to stand out. When you have your team kitted out in branded clothing, they become a living advert as they expose more and more potential customers to your brand. When done well, your branded uniform becomes synonymous with your brand.

Staff Look and Feel Professional and At Ease

When your staff feel like they are part of a professional team, they tend to show characteristics of a professional team. The more they feel and believe it, the more they become it because they respect and inspire to be the right people for the job!

Improves Productivity and Team Morale

As with feeling professional, corporate branded clothing has the ability to have an impact on your staff’s morale. When your team wears branded clothing, it fosters a sense of unity and belonging.

Your team no longer has to worry about what to wear to work – and anyone who has to go through this ordeal on a daily basis, can attest to the fact that this is not a fun exercise.

Then there is the matter of personal style… This is something you need to monitor so that Randle, the best salesperson in the history of salespeople, with his pink nails, tie-dyed shirts and faded jeans, keeps his personal style in-check.

Providing your staff with branded clothing ensures that this is no longer a concern and Randle can continue selling your products without having to visit HR every week.

How To Choose Branded Clothing for Your Team

You will need to consider the following:

  • What Is the Best Clothing to Promote Your Company?
  • What Is the Function of the Clothing?
  • What Is Your Budget
  • What Is the Best Clothing to Promote Your Company?

When you outfit your team in branded clothing, you need to select the clothing that represents your business AND staff. The following steps are vital in choosing the best branded clothing for your team:


From the fabric that the branded clothing is made of to the cut of the garments; you are wasting your money if your team members feel uncomfortable.

  • Fabric – Ensure it is light-weight and airy.
  • Cut – There is no such thing as “one-size-fits-all”.
  • Style – Allow options for different body types, age-groups and personal preference.

The environment your team works in will influence what they wear. Are they outside in the sun most of the day OR are they in an airconditioned showroom.


What may be suitable for a business meeting in a boardroom will not be suitable on a building site. The branded clothing you choose needs to fit the environment it will be worn in. However, no matter what the function of the branded clothing may be, it should always be a quality product.


This is part of the process that only you will be able to determine but remember, Boss Branding is there to help you through this process.

Boss Branding – Corporate Apparel Branding Company Cape Town

Your team may have to wear the branded clothing that you supply them with but it is important to remember that they are wearing your logo, and that is an endorsement in the eyes of your staff, customers, potential customers and suppliers. Ultimately, you need to make sure that you convey the message you want to convey through the branded clothing you choose for your team.

To find out more about our branded apparel and corporate branding services, contact us.

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